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Building up school spirit, one sale at a time, at the school store at Saint Thomas Aquinas Elementary School in Fairfield

By BETH LONGWARE DUFF
Fairfield County Catholic, February 24, 2007

From pencils to paper, notepads to erasers, the Saint Thomas Aquinas School Store in Fairfield has got its students and parents covered. And every purchase is not only a learning experience for the kids, but a financial boost for the school as well.

Established back in 1999 by parent Helen Bergner, the operation is now managed by Liz Gilbert DeFeo. A resident of Fairfield and member of Saint Thomas Aquinas Parish, she is also the owner of Rudy's Flower and Gift Shop, a family business that's been a fixture on Main Street in Bridgeport since 1961.

OPEN FOR BUSINESS - Fourth-grader Olivia DeFeo completes a transaction at the school store at Saint Thomas Aquinas Elementary School in Fairfield, watched by her Mom and store manager, Liz Gilbert DeFeo (right). Open every Friday morning, the store generates useful income for Parent-Teacher Organization activities. (PHOTO BY JOHN GLOVER)

Since taking over the running of the store a couple years ago, DeFeo has tried to make it more inviting and fun for the students. "They come down every Friday morning before school starts, between 7:30 and 8 o'clock," she explains. "We carry very reasonably priced little items that benefit the PTO."

Seasonal Items

The store is located in what was once a closet in the basement near the school library. Students are allowed to walk in and peruse the merchandise before making their purchase. Along with the basics, DeFeo carries a carefully-chosen selection of seasonal items as well. "We try to have Valentine's Day pens or Saint Patrick's Day paper, and special holiday items around Christmas," she notes.

Parent volunteers staff the operation, many of them accompanied by their preschoolers. DeFeo is often assisted by her daughter, Olivia, a fourth-grader at the school.

When it comes to stocking the store, DeFeo says the students have made their preferences known.

"They like the new white-out pens instead of the old-fashioned kind, and certain types of folders they're accustomed to using. They don't want the one-subject notebooks; they want the three-subject," she explains, adding that while the boys like mechanical pencils, "the girls are always after me for different types of colorful erasers."

The store also stocks mugs, water bottles, window decals sporting the school's name, and a school cookbook. But the biggest seller with parents is a notepad pre-printed with a variety of afterschool options that sells for $2.50. For example, if a student is going home with a fellow student, parents can simply check off that option, write in their child's name and the appropriate bus number, and send it in to the teacher.

"That, to me, is the best thing in the school store," mother of four and PTO Co-President Trish Donelan says enthusiastically. "It's a great moneymaker for the school, and it's something every single parent needs. You buy a stack of six at the beginning of the school year and you're set."

Proceeds

A quarter here, a dollar there, and pretty soon it all adds up. As fundraisers go, the school store may not be a major contributor to the PTO's coffers, but every little bit helps.

"The proceeds go into the PTO's general fund, which we spend on everything from the teachers' luncheon at the beginning of the year to donations to our library to school maintenance to field trips - anything that's not in the principal's operating budget," says Donelan. "Anything we get goes right back to the kids, so it absolutely adds up."

"And it teaches the kids about money, too - how much they have, how much they can spend, what they can and can't get," adds DeFeo.

Principal Patricia Maury gives the store two thumbs up. "It's a way for us to add a sense of community and school spirit to the children's day," she says. "Parents and children are here early; the items are all affordable and very attractive to the kids; and it has done just what we'd hoped it would."

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