Loyalty
- Respect - Perception
Read
all about the Good News! Simmons Market Research demonstrates that Catholic consumers
are recognized for their awareness, loyalty, and support their Catholic newspapers
and magazines. To reach this vast untapped market and benefit from its size and
diversity, let Fairfield County Catholic,
the most honored Catholic newspaper in the United States and Canada, show you
the way to complement your existing ad campaign.
Brand
Loyalty, Unbelievable Fidelity
The Truth is in our papers; the truth
is also in our numbers. Simmons reports that Catholics embrace their Catholic
newspapers and magazines with unbelievable fidelity, which easily translates into
loyalty to our advertisers. So effective is the medium to broadcast their message
and reach a vast audience, that almost all of Fairfield
County Catholic's advertisers place their ad in every single issue.
Incredible
Credibility - Perception Is Reality
Advertisers who want to speak to
the American family choose the Catholic media. An ad in the Fairfield
County Catholic carries with it the implied endorsement of the
Catholic Church to which we turn for guidance. In today's world, "Perception is
Reality," and the Fairfield County Catholic
contains accurate, true, and important information. An advertiser is perceived
in the same light.
High
Level of Exclusivity
Fairfield County Catholic
is open to advertisers, large and small. The keen competition, clutter, and sometimes
negative ads you find in other publications does not exist in Fairfield County
Catholic, which contains an average 30 percent advertising. This gives local and
national advertisers a high level of exclusivity.
The
Catholic Market in Fairfield County: A Sleeping Giant
Every advertiser
is looking for that niche market that no one has captured. Catholics, with 43
percentage of the population of Fairfield County, are a vast untapped market.
Of this Catholic population, 20 percent is Hispanic. With the Fairfield
County Catholic, an advertiser captures not only a pre-eminent
place in the medium, but also a pre-eminent position in the vast and diverse Catholic
market.
Guaranteed
Postal Audited Circulation
Direct mail is the way our more than 250,000
readers receive Fairfield County Catholic,
now twice a month. Fairfield County Catholic
is Post-Office Audited. Readers of Catholic publications eagerly await their newspaper,
according to Simmons. The average reading time is 45 minutes spent on each issue.
As such, our readers feel an ownership of Fairfield County Catholic and treat
it with a dedication and loyalty which translates into comparable support of advertisers.
Flexibility
& Convenience: One Ad, One Buy, One Bill
Ralph Lazzaro, Advertising Manager
of Fairfield County Catholic, is also
your key to the national Catholic media. Your ad can be placed by Ralph in one,
several, or all 160 local, regional and national publications. The network offers
flexibility, convenience, easy billing - and proven results.
